Marketing Plan Research Paper Example | Topics and Well Written Essays - 2250 words

Marketing Plan - Research Paper Example Satellite television has premium charges and many people cannot afford its charges. The Beat Broadcasting Network realized this and decided to proceed with the cable television. In so doing it came up with a product service called biTV: which is internet Television and has drawn up a marketing plan to facilitate the implementation of the service to many of its subscribers. Executive Summary of Marketing Plan The Beat Broadcasting Network is an international media company based in America that specializes in cable-based television broadcasting. Through a comprehensive market research the company has realized the importance of cable television especially to the upcoming markets in other continents such as Africa. The company has decided to launch a new television service in the market called the biTV service. This is internet television that is aimed at providing flexible content and affordable prices to the company’s subscribers. Viewers will subscribe to the service and depend ing on the duration of their subscription will access various contents and channels that will be streamed directly to their home Television or PC as long as they are connected to the internet. The purpose of this service is to maximize on sales and profits and to penetrate other continents that the company is yet to make a huge impact. The pricing will be low and this is aimed at getting more people to identify with the company and secondly because the target population is the young generation that are still unstable financially. This service aims at changing the state of the internet television in the market by providing flexible coverage and content to everyone at affordable prices. Company Overview Beat TV was launched in in 1996 as the fifth cable television provider. The company was established from a sister company named The Beat News Network that has a global coverage. This company is owned by two American brothers and renowned journalists who began it to provide entertainmen t and maximize on advertisements in the industry. The Beat Television network has many affiliates and these operate many entertainment channels internationally, broadcasting programs in the US and in local countries. The company was rated as one of the best cable TV in a survey covering people aged between 16 and 49 coming second to Fox TV. It became popular because of its programs that majorly target the young generation producing content that the youths easily identify with and a wide range of other programs that cover a majority of the age groups unlike other cable television networks. The company is fifteen years old and enjoys coverage globally targeting the young and the middle age group in America and the rest of the world. Company has no partnerships but enjoys the coverage of the parent company, The Beat Broadcasting Network that has always supported its marketing activities, though not all activities that are aired by the beat Network are aired by the Beat Television. Rece nt successes in entering the African market have given it a big boost keeping in mind that most American Television networks operate in Europe and Asia. It has partnered with local television networks to air content both local and foreign especially movies and series. The company’s total revenue increased from 1.5 billion in 2009 to 1.8 billion in 2010 representing a 16 percent increase in revenue. This was attributed to the expansion in the African markets and the

Marketing Plan for Starbucks Research Paper Example | Topics and Well Written Essays - 1750 words

Marketing Plan for Starbucks - Research Paper Example A representative of the Oromia Coffee Farmers Cooperative Union. Tadesse Meskela argues that Starbucks sells its coffee in the market for $14 per pound whereas; it buys coffee for only $1.20 per pound which is even lower than production cost (Hot News, 2010). Such concerns are being discussed at the political and national level. Coffee producing nations can also impact the operations of the company and can threaten the United States to stop the trade of coffee. For the Ethiopian farmer's trademarking has become very important, therefore, Ethiopian government asked Starbucks to sign an agreement of ownership in Coffee, however, Starbucks refused to sign it (Oromoindex, 2009). Such concerns can directly influence the operations of a company. Increasing inflation has increased the cost of coffee, thereby, affected the revenues of coffee companies. Starbucks’ first-quarter sales increased by 2.9 percent because of higher coffee prices (Singh, 2009). The growing demand for energy and other beverages and food can influence the demand of coffee in the U.S. According to 2009 trends, consumption of coffee remained consistent at 54 percent of the total adult population partaking (National Coffee Association of USA, 2009). Discretionary spending in the U.S. for the year 2010 is $1.39 trillion and 38 percent out of total spending. Around $844 billion was spent on security and $553 billion was spent on agriculture ($25 billion) (Amadeo, 2010). Technological developments have also enhanced the capability of Starbucks to increase its green practices. For example, at several stores of Starbucks, the company is experimenting with compact fluorescent lights and energy saving fixtures (Allison, 2008). Environmental protection programs and practices are very important for the companies operating in the United States.

Investment management Case Study Example | Topics and Well Written Essays - 2000 words

Investment management - Case Study Example Institute of Financial Services (IFS): Regulatory body for accreditation of fund managers Chartered Institute for Bankers (CIB) Financial Services Skills Council (FSSC): accredits competence of brokers, sales staff, and managers of financial services firms U.K.-based NGOs and lobby groups, such as Friends of the Earth, WWF, etc. Descendants of customers and shareholders Activist shareholder groups Local media Competitors (Schroders plc) Stock Exchanges: New York and Toronto International Financial Reporting Standards (IFRS): EU-wide accounting standards International NGOs European Union (Brussels) and its Directorate in Finance Other national governments of countries where customers and shareholders live International media People and Communities affected by natural disasters Competitors (FMR, Merrill Lynch) The focus on these two stakeholders is evident from the opening statement of its CEO in the latest Interim Report (AVZ, 2006a, p.1): "AMVESCAP continues to make good progress in our efforts to become a premier global investment management organization for our clients and shareholders." This can be classified as its mission, whilst its vision is captured by the words that appear below its corporate logo: "Helping people worldwide build their financial security". Still under this first group but next to the two most important stakeholders are the employees whose classifications are clear-cut as to behavioural standards established by the company. The "External-National" stakeholders include those who do business with the company, such as suppliers and sub-contractors, public and private institutions that perform specific regulatory functions over AVZ, and all other groups that may have a direct or indirect influence over how...This means that we can divide AVZ stakeholders (Freeman, 1984) into three groups: "Internal", "External-National", and "External-International". The "Internal" stakeholders are those who work for or are employed by the company, from the lowest (say, a temp secretary) to the highest (Chairman and CEO). Included are the shareholders, or owners of shares of AVZ in the London, New York, and Toronto stock exchanges, and AVZ's customers. The focus on these two stakeholders is evident from the opening statement of its CEO in the latest Interim Report (AVZ, 2006a, p.1): "AMVESCAP continues to make good progress in our efforts to become a premier global investment management organization for our clients and shareholders." This can be classified as its mission, whilst its vision is captured by the words that appear below its corporate logo: "Helping people worldwide build their financial security". The "External-National" stakeholders include those who do business with the company, such as suppliers and sub-contractors, public and private institutions that perform specific regulatory functions over AVZ, and all other groups that may have a direct or indirect influence over how the company is run and managed (Williamson, 1996).

Structure and Agency in Media and Culture Essay

Structure and Agency in Media and Culture - Essay Example The paper tells that a debate, ongoing for decades is persistent in determining the relationship between structure and agency. There is a constant struggle to bridge the structure-agency relationship void and many approaches and theories have been presented in this regard. This paper suggests that Critical Realism Theory offers a solution by presenting a practical way to encounter the problem of structure- agency relations and contexts. Whether considering the voluntary or planned actions of subjects, or micro/macro analysis of a society or individual, the debate on structure and agency relationship keeps recurring. This critical realist approach contends that structure and agency relationship must be studied in order to better understand and explain society or social actions. This ought to be accomplished to achieve a stable state of society and also to accommodate positive social change encompassing individual innovation. The Critical Theory is born with the assumption that social world needs improvement and reforms, as it is deeply flawed. This theory also refutes prediction and explanation to control the social world. The sole aim of this theory is to study the social world in order to change it for the better. It criticizes and seeks to change the imposing social order. Critical theory is political in nature as challenges and confronts the way people are ruled. It is also critical of the organizations that exercise unleashed power to obtain their goals. The theory believes that the social world is the result of interaction between structure and agency.... In order to get close to the solutions of agency-structure problem, we ought to consider the evolutionary cycles of behavior for each ontological position (Hay). The intertwined relationship between agency and structure presents many solutions in a coherent and systematic manner. Taking a different discourse to the assumption that agency and structure clearly differentiated domains and each action requires a pre-existing structure (Archer, 198), whereas the critical realist theory asserts that condition and medium of agency conduct are necessary pre-requisites for the constitution of structures. Their existence is relationally dialectical and neither can exist in isolation from the other (Hay). We are not in substantial control of the social contexts in which we live in, however it definitely requires the exercise of agency to become someone and be labeled as such (Agency Textbook, 2). The agent’s particular decisions and acts are influenced by contexts in which the decision i s made. Engaging in certain acts is a result of contextual factors and our choices are a by- product of the uncontrollable contexts as we learn to want the things in relation to the contextual surroundings. Rather than an inborn source, our dreams, aspirations, and agency are intertwined with the contextual sources (Agency Textbook, 2). The dynamics of power determine the enabling and constraint of agency as one has to demonstrate a certain amount of power to exercise agency. Power is continually negotiated and shifts frequently with a multiple, decentralized, and diffused structure (Agency Textbook, 3). The complex structure of power influences agency significantly because how power is exercised on us and how we demonstrate power,

Frederic Chopin's Contribution to Music Research Paper

Frederic Chopin's Contribution to Music - Research Paper Example Although he got tuition from numerous famous teachers, Chopin was fundamentally a self-taught pianist whose heretical and highly individual technique contributed to the manner in which he composed. Because of his unique talent, Frederic Chopin is recognized as a great improviser and one of the main figures in nineteenth-century classical music and the Romantic period even if he transcribed his extempore inventions-often with some difficulty (Chen 2). In addition to a pianist, his talents were beyond emulation and had an effect on other musicians exclusively as compared to the number of his performance, for instance, he performed only 30 public performances in his 30 years as a performing artist. As a result, no artist has come before, and after him has had several important works of the piano’s repertoire, or captured its soul. Therefore, in order to understand the logic behind his life, one should learn Frederic Chopin's contribution to music as compared to other artists of h is time. Chopin's musical production was entirely dedicated to his preferred instrument, the piano; therefore, at his dearth at the age of 39, Chopin’s influence on music and his effect on later authors were massive. For example, pianists currently play their music under the influence of Chopin as a great pianist, hence, a pianist without Chopin’s music is not nor recognized as a pianist, and is absurd. This is compared to English literature without Shakespeare or the Italian renaissance without Michelangelo. Thus, if Chopin had not live, there would be no Rachmaninoff, Scriabin, or even Debussy; moreover, Brahms' piano music would not be what it is currently (GagneÃŒ  76). ? 76). There are several motives that make pianists love Chopin's music, which include Chopin’s music satisfies and rewards, also the payoffs are big; in addition to that, studying it as well as breaking it down has its own recompenses as well. Moreover, Chopin’s music pleases a wide range of listeners because it is easily available and beautiful at all levels. Several pianists like Liszt’s works though advanced cannot compare their work with that of Chopin because he was the poet of piano and no artist has ever existed like him because their work lack the beauty of Chopin. Another benefit definite to Chopin’s own music is that Eigeldinger has been capable of using Chopin’s handwritten notations to verify that the tempo signs on the engraver’s manuscripts of his two books of Etudes were undeniably in his own hand. This matter of massive significance to pianists, and one had been under some discussions (Bellman 622). Generally, Chopin produced various diverse types of piano pieces, which were often used by other composers despite the fact that he created his own form of music that were original and of high standard. some artist have tried to copy Chopin’s work, for example, Beethoven’s greatest work lies on the manner in which rewrote the piano sonata in which he did only the sonata for solo piano. On the other hand, Schubert wrote something close to Chopin because he typically stuck to sonatas but also had impromptus and moments musicals, shorter and freer works whereby he at times took a musical form that already existed and reworked

Analyze an event or issue from American history since World War II Essay

Analyze an event or issue from American history since World War II - Essay Example The purpose of this paper is to explore the incident using primary sources as a way of identifying the incident from the perspective of those contemporary to the siege. Primary sources can be useful to historians as they can limit the amount of bias found when relying on secondary texts or unreliable historical sources. Whilst analyzing the events of the Waco siege, this paper will therefore examine the primary sources pertinent to the event to show the importance of primary sources, especially for recent historical events. Overview of Events On May 3, 1993, David Koresh was on the cover of Time Magazine (Time, 1993). The reason for this is that he was the leader of a religious organization known as the Branch Davidians, who self-identified as a Christian group linked to the Seventh-day Adventist Church. Although the group itself gained some interest in the early 1950s (Reavis, 1998), a series of leadership changes had meant that Koresh himself was now in charge of the group. The org anization itself mainly centered around a compound-style property in Waco, Texas (Reavis, 1998), which had little contact with the outside world except for daily activities (Reavis, 1998). This compound, known as the Mount Carmel Center, was to be the stage for the events of the Waco siege. As with many new religions, as the Branch Davidians grew in size there was increasing media interest in the group (Reavis, 1998). Additionally, the leader David Koresh had been investigated by some news articles which accused him of physical abuse and statutory rape (Reavis, 1998), which lead to yet more media interest in the group and their leader. Many sources also suggest that Koresh advocated polygamy and therefore was breaking the law of Texas at the time, despite his religious beliefs (Reavis, 1998). Despite these various crimes, the real interest of the event to the police was the potential that Koresh and his followers were stockpiling illegal weapons, hence the involvement of the Bureau of Alcohol, Tobacco & Firearms (ATF). Several pieces of evidence suggested that this was the case, meaning that Koresh had violated federal law and arrest and search warrants could be placed on various members of the group by the FBI. This search warrant led the ATF to instigate a search of the compound to find these illegal weapons, only to result in gunfire that left ten people dead (Reavis, 1998). After this moment, the FBI began to get more heavily involved due to the failure of the ATS to complete their siege. Although the decision was made to seriously investigate the compound, there was a stand-off between Branch Davidians and the FBI that lasted 51 days in total. After increasing tensions, the FBI launched a tear gas attack on the compound, only to result in a fire that was later declared to have been started by the Branch Davidians themselves. The Branch Davidians: Oh, My God, They're Killing Themselves! Some of the most interesting and useful sources for learning about the Waco siege are primary sources written at the time of the event, many of which are online and easily accessed. One of these is an article written for Time magazine, published on May 3rd 1993, shortly after the events that killed the Branch Davidians. The article itself is extremely descriptive about the events of the

Prelab for Calibration of Volumetric Glassware Essay Example for Free

Prelab for Calibration of Volumetric Glassware Essay 1). Weigh a 50 mL Erlenmeyer flask. Make sure the glassware is clean and free of any cracks or stars. Also, take note of the temperature of water, as volume varies with temperature 2). Transfer a portion of the water to flask with a pipette and record the mass of flask with the water. Use this data to calculate how much water was transferred from the pipette to the flask. 3). Repeat step two 4 times, ensuring the remaining results are similar to the first trial. Use this data to calculate the mean amount of water transferred and the standard deviation between the data points. Calibration of a 50 mL Buret: 1). Fill the buret with 50 mL of the temperature-equilibrated water. Be as precise as possible in order to obtain reliable data. If the volume changes over a period of a few minutes, obtain a new buret. Be sure to obtain the temperature of the water as well. 2). Weigh a 125 mL Erlenmeyer flask with its stopper. Again, make sure the flask is sanitary and has no cracks or stars. 3). At a rate of 20 mL/min, open the buret stopper and allow 10.00 mL of water to submerge into the flask. Remember to seal off the flask as soon as the water stops in order to minimize evaporation. 4). Using the technique of reading meniscus’s, record the volume reading for the buret to the hundreds place. The last significant digit may be an approximation. 5). Weigh of the stopped Erlenmeyer flask with the water on a scale. Determine the quantity of water transferred from the buret by finding the mass difference from the flask with no water vs. the new weight. 6). Repeat the steps from three to five four more times for the remaining volume of the buret and repeat the whole procedure again with a new 50 mL volume. Remember to record all data. Also, make sure to repeat data that is not duplicated correctly to ensure accurate and precise results. 7). Use the correction data from table one in order to find the true volume of water transferred based on the temperature. Create tables of the recorded data as well as a plot of the correction data with the apparent volume with labeled axis. Perform Calculations 8). Dispose of all glassware and materials accordingly and clean up the lab area. Hazards: No harmful chemicals will be dealt with in this lab. The only safety hazard is to be cautious of broken or chipped glassware that may cut one’s skin. Make sure to report any mutilated glassware to TA and accidents in the lab must be handled properly.